Variate
Share great clips.
Earn through
creator campaigns.
Find a campaign, post its clips on your account, and submit your post links. See the requirements and reward terms before you join.
Opening early access. Join the founding cohort.
HOW IT WORKS
Pick a campaign.
Post the clip.
Get paid.
No editing and no guesswork. Every campaign shows its rate and rules before you join, hands you a finished clip, and pays for the verified views your post earns.
Find your starting point-
Know the rules
See the rate, format and deadline before you join.
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Pick your clip
Every clip arrives edited and captioned, ready to post.
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Submit and track
Paste your post link and watch it get verified.
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Get paid
Earn for every 1,000 verified views your post gets.
FOR CREATORS & BRANDS
You make the content.
Reach beyond your own audience.
Bring your content and a clear brief. Connect with clippers who know how to tell your story to a new audience.
Set the brief and campaign terms.
Give clippers content they can work with.
Review submissions in one place.
For creators and brands:
more reach from every clip.
Bring your content and a budget. Variate cuts the clips, sets the rules and distributes them through clippers’ accounts, and you pay for the views that are verified.
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More output.
Variate’s clip desk turns your long-form content into a steady supply of finished clips.
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Lower CPM.
You pay for verified views at the rate you agree, not for impressions you can’t check.
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A higher quality standard.
Every clip is approved for your campaign before a clipper can post it.
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Faster results.
Many clippers post in parallel, so reach builds quickly instead of one upload at a time.
A FEW THINGS TO KNOW
Good questions.
Clear answers.
What is Variate?
Variate is a short-form distribution marketplace. Creators and brands fund campaigns, Variate prepares finished clips, and clippers post those clips on their own Instagram accounts and earn for the views that are verified.
Do I need a big following?
Requirements are set per campaign. You’ll be able to read the eligible platforms, account requirements and posting rules before joining. A following alone doesn’t guarantee eligibility or earnings.
What do I need to join?
An Instagram professional account (Creator or Business). You’ll connect it inside Variate so views on your posts can be verified. Variate starts with Instagram; other platforms may follow.
Do I need to edit videos?
No. Campaigns supply finished, captioned clips that are already approved for that campaign. You download the clip, copy the suggested caption and post it.
How do I earn?
Each campaign sets a rate per 1,000 verified views. After you post a campaign clip and submit the link, Variate verifies the post and its views. Your earnings show as estimated while views are still counting and become final once the campaign’s verification window closes.
Does joining the waitlist cost anything?
No. Joining the waitlist is free. We use your email, and your phone number if you add it, only to invite you and to tell you about early access.
I’m a creator or brand. How do I start?
Send us a campaign enquiry with your content category, the views you’re after and your target CPM. We’ll reply to plan the campaign with you.
THE NEXT GREAT CLIP STARTS SOMEWHERE.
Make it go further.
For the ones who create. And the ones who see the potential.
Join the founding cohort.